Tag: Paris
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The Hidden Cost of AI Growth
As the EU invests in AI gigafactories, France is confronting the land, water and energy behind digital growth. The challenge is to use…
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How Anti-Waste Brands Make Imperfect Products Easier to Trust
What B2B marketers can learn from NOUS anti-gaspi, Too Good To Go and Back Market about positioning, proof and conversion. There is something…
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When ESG Labels Are Not Enough
For years, the direction seemed clear. Sustainable finance was moving towards greater disclosure, more ESG products and stronger climate reporting. Companies, investors and…
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Scaling in France 2026: profitability, structure, and ethics
Over the last few years, I’ve worked with and around early-stage startups in France. Highly ambitious teams, usually product-strong, moving fast because they…
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Designing Circular Campaigns in France
Every year, millions are poured into campaigns that vanish within weeks. A brief spike in traffic, a few clicks, then silence. It is…
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Stop the Leaks: Your 60-Minute Funnel Waste Audit
Dashboards lie. Traffic climbs, campaigns launch, features roll out. On the surface, everything appears to be fine. Yet underneath those tidy charts, most…