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Your monthly ethical growth marketing newsletter
For B2B founders, marketers, and lean teams who refuse to choose between growth and values.
No vanity hacks. No soulless automations. Just sharp, practical insights into how ethical and environmentally responsible brands are scaling — and how you can, too.
Every edition delivers:
- Tactical breakdowns of real growth experiments (cold email, SEO, dark social, etc.)
- Tool and stack audits with a conscious lens (privacy, carbon impact, longevity)
- Fresh commentary on sustainable marketing trends and team design
- Smart systems, Notion dashboards, and lean campaign ideas (like “Notion dashboard: Track retention without drowning in data”)
“Whether you’re leading growth at a mission-driven startup or building a solo venture that reflects your ethics, this is built for you.”
Who this is for
You’re in the right place if:
- You’re tired of the Growth culture that rewards short-term wins over long-term trust
- You want to build systems that scale quietly, cleanly, and clearly
- You care about real data, thoughtful tooling, and signal over noise
- You believe sustainability, transparency, and digital responsibility aren’t optional
Subscribers include B2B founders, ethical DTC operators, growth strategists, marketers in climate, impact, SaaS, and Web3.
Recent topics covered:
- “Why ethical brands are winning the retention game”
- “Why scaling fast isn’t the flex it used to be”
- “The haunted cost of AI: How much water are your tools wasting?”
- “Cold email vs. dark social: Where should early-stage startups invest?”
Who I am
I’m Samin V Ghiasi, a Paris-based growth strategist helping ethical startups build smarter systems in B2B. I’ve helped 20+ ethical and climate-conscious startups build growth systems that scale without burning out their teams or the planet. I write, test, and work hands-on with tools and strategies that respect both people and ecosystems. This newsletter is where I share what works (and what to skip).
Subscribe for free
If you’re ready to stop chasing vanity metrics and start building sustainable, values-aligned growth, join me.
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