Latest strategies:
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Scaling in France 2026: profitability, structure, and ethics
Reading time: 6–7 minutes Over the last few years, I’ve worked with and around early-stage startups in France. Highly ambitious teams, usually product-strong, moving fast…
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Designing Circular Campaigns in France
Reading time: 8–9 minutes Every year, millions are poured into campaigns that vanish within weeks. A brief spike in traffic, a few clicks, then silence.…
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Stop the Leaks: Your 60-Minute Funnel Waste Audit
Reading time: 6–7 minutes Dashboards lie. Traffic climbs, campaigns launch, features roll out. On the surface, everything appears to be fine. Yet underneath those tidy…
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🎁 Bonus: The Conscious Marketer’s Cold Email Playbook
Reading time: 7 minutes “Cold outreach isn’t dead. It’s just evolving.” For years, cold emails were the domain of spammy subject lines and soulless automation.…
Real-world tactics and insights for B2B marketers who value integrity, transparency, and positive impact.