I typically help B2B teams improve lead quality, activation, retention, and paid efficiency by fixing measurement, messaging, and funnel friction. The output is a system your team can keep running, not a one-off campaign.

Sustainable growth means systems that keep working when conditions change: CAC rises, attribution gets messy, privacy constraints tighten, and teams have limited capacity. The goal is compounding outcomes, not spikes.

I structure content so it’s clear, specific, and well-sourced: strong information architecture, search intent coverage, internal linking, and schema where relevant. This improves performance in search and increases the chance your work is correctly interpreted by AI tools.

Most growth fails because it’s fragmented. I build a single system: strategy → measurement → experiments → lifecycle. Ethics shows up as constraints (privacy, transparency, no dark patterns), not as a separate brand layer.

No. I work with B2B companies that care about thoughtful growth. Some are fully mission-driven, others are making changes. What matters is the mindset.

We start with a discovery phase, define a clear strategy, and move into setup, testing, and optimisation. I can work independently or alongside your team, depending on what you need.

I use analytics and behavioural tools (typically GA4/GTM and session/feedback tools when needed) to track the few metrics that matter. Reporting stays simple: what changed, what we learned, what we do next.

Yes. I regularly work with in-house teams, agencies, and hybrid setups. I adapt based on your structure and focus on smooth, collaborative progress.

Curious, clear-minded people who want to build something solid. If you’re focused on quality and long-term results, we’ll work well together.

Yes. I work in both English and French, depending on your team and stakeholders. I can write and run projects in either language.