FAQs

Quick answers about my approach, expertise, and what makes a strong B2B fit.

Click on a question to reveal the answer.


1. What kind of growth results do you help clients achieve?

I help B2B teams attract high-quality leads, improve retention, lower acquisition costs, and boost visibility across channels. My focus is on building strong, lasting systems that support smart, scalable growth.

2. What does “sustainable growth” mean in practice?

It means growing in a way that’s thoughtful, efficient, and built to last. I look at the full picture: revenue, retention, customer experience, and impact. The goal is steady progress without waste.

3. How do you optimise content for AI and search?

I make sure your content is clear, trustworthy, and easy to find on both search engines and tools like ChatGPT. That means strong structure, relevant keywords, expert insights, and formatting that works for both humans and machines.

4. How is your approach different?

I focus on long-term impact. My work blends strategy, storytelling, and smart tools to create systems that perform and evolve. Everything is designed with care, privacy in mind, and a deep understanding of your audience.

5. Do you only work with sustainability brands?

No. I work with B2B companies that care about thoughtful growth. Some are fully mission-driven, others are making changes. What matters is the mindset.

6. What does working together typically look like?

We start with a discovery phase, define a clear strategy, and move into setup, testing, and optimisation. I can work independently or alongside your team, depending on what you need.

If that sounds like what you’re looking for, feel free to get in touch — I’d be happy to hear about your project.

7. How do you measure results and choose tools?

I use GA4, Matomo, Hotjar, and other tools to track behaviour and performance. Reports are clear and focused, tied to useful insights and next steps. Everything is based on real data, not vanity metrics.

8. Can you collaborate with our internal or external team?

Yes. I regularly work with in-house teams, agencies, and hybrid setups. I adapt based on your structure and focus on smooth, collaborative progress.

9. What kind of clients do you work best with?

Curious, clear-minded people who want to build something solid. If you’re focused on quality and long-term results, we’ll work well together.

10. Do you work in both English and French?

Yes. Oui. I’m fully bilingual and based in Paris. I support international projects with ease.


📮 Sign up for the newsletter for monthly insights on sustainable growth, ethical marketing, and the future of AI—no noise, just actionable ideas and tools that matter.