Category: Startup
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How Anti-Waste Brands Make Imperfect Products Easier to Trust
What B2B marketers can learn from NOUS anti-gaspi, Too Good To Go and Back Market about positioning, proof and conversion. There is something…
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When ESG Labels Are Not Enough
For years, the direction seemed clear. Sustainable finance was moving towards greater disclosure, more ESG products and stronger climate reporting. Companies, investors and…
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GEO: Get Cited in AI Answers
Search is now two experiences stacked on top of each other. If you are a founder, your content can be used without being…
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Scaling in France 2026: profitability, structure, and ethics
Over the last few years, I’ve worked with and around early-stage startups in France. Highly ambitious teams, usually product-strong, moving fast because they…