So today we’re talking about how to re-brand a logo in 6 easy steps!
First, make sure you know your brand’s personality. Who are you? What do you want your audience to feel? How can you translate that into imagery?
Second, do your homework. What other brands out there are doing similar things to you? And what are they like visually? If their brand is serious and yours is playful, how can you stand out?
Third, start sketching. Do as many rough drafts as needed until it feels right. You’ll know when it does.
Fourth, create one or more digital versions of your chosen logo. Pick a few options and see which works best in different situations: on social media, on a business card, on the side of an airplane… try them in all the places where they might be used!
Fifth, go over your chosen logo with a fine-tooth comb. Does every line serve a purpose? Where can it be simplified to make it clear, and crisp?
Sixth, ask around! Show your logo to friends and colleagues and see what they think of it. How does it make them feel? Does it represent the brand well in their eyes? Is there anything they would change or add.