Re-branding or simple branding are never easy. But sometimes, it’s necessary. So what do you do when you’re ready to rebrand?
Well, first of all, don’t panic. Re-branding is a big deal. It takes time and effort—and it can take a lot of money if you don’t know what you’re doing. But the good news is: if you’re here, you’ve already taken the most important step—you’ve found success with your brand. That means your business or product has become memorable and beloved by your customers. You’ve created a story about what your company offers, and why it matters, and people have responded to that story in droves.
At that point, the idea of changing things up might feel daunting—and maybe even scary! But I believe in you, and I believe in your brand story. I know it will survive this re-branding process just fine… even if it comes out looking a little different on the other end!
So today we’re talking about how to re-brand a logo in 6 easy steps!
First, make sure you know your brand’s personality. Who are you? What do you want your audience to feel? How can you translate that into imagery?
Second, do your homework. What other brands out there are doing similar things to you? And what are they like visually? If their brand is serious and yours is playful, how can you stand out?
Third, start sketching. Do as many rough drafts as needed until it feels right. You’ll know when it does.
Fourth, create one or more digital versions of your chosen logo. Pick a few options and see which works best in different situations: on social media, on a business card, on the side of an airplane… try them in all the places where they might be used!
Fifth, go over your chosen logo with a fine-tooth comb. Does every line serve a purpose? Where can it be simplified to make it clear, and crisp?
Sixth, ask around! Show your logo to friends and colleagues and see what they think of it. How does it make them feel? Does it represent the brand well in their eyes? Is there anything they would change or add.
