Latest strategies:
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GEO: Get Cited in AI Answers
5–8 minutesSearch is now two experiences stacked on top of each other. If you are a founder, your content can be used without being visited. And…
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Scaling in France 2026: profitability, structure, and ethics
5–8 minutesOver the last few years, I’ve worked with and around early-stage startups in France. Highly ambitious teams, usually product-strong, moving fast because they must. And…
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Designing Circular Campaigns in France
4–5 minutesEvery year, millions are poured into campaigns that vanish within weeks. A brief spike in traffic, a few clicks, then silence. It is the marketing…
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Stop the Leaks: Your 60-Minute Funnel Waste Audit
5–7 minutesDashboards lie. Traffic climbs, campaigns launch, features roll out. On the surface, everything appears to be fine. Yet underneath those tidy charts, most funnels are…
Real-world tactics and insights for B2B marketers who value integrity, transparency, and positive impact.