Hi, I’m Samin Ghiasi — a B2B growth marketer who believes the best strategies connect people, not just data points.
“After a decade as a fashion photographer in London, I discovered that the same skills that created compelling images (understanding human psychology, crafting narratives, and seeing the bigger picture) are exactly what B2B marketing needs most.“
Why I do this differently
Most growth marketers chase vanity metrics. I focus on what matters: sustainable expansion that serves both your business and your customers.
My approach combines the storyteller’s eye I developed as a photographer with data-driven marketing systems. The result? Strategies that feel authentic, convert consistently, and compound over time
How I help B2B brands grow
I partner with founders and CMOs who want marketing that builds lasting value, not just short-term spikes.
Strategic growth architecture
I design marketing systems that scale with your business, not against it. This means full-funnel planning that balances acquisition costs with lifetime value, content strategies that build authority over time, and team structures that prevent burnout.
Recent result: 70% YoY traffic growth through an evergreen content strategy for a SaaS client.
Ethical AI & search optimisation
Whilst others chase quick fixes, I build visibility strategies that work across platforms, from traditional search to AI-powered discovery. Your brand gets found and cited, not just ranked.
Data-Driven conversion systems
I turn insights into action through funnel optimisation, behavioural analysis, and systematic testing. Every change is measured, every improvement is repeatable.
Recent result: 30%+ email open rates through human-first messaging and clean segmentation.
Lifecycle marketing that builds relationships
I create automated systems that nurture trust at every stage, from first interaction to long-term retention. Because sustainable expansion comes from customers who stay, not just customers who buy.
Let’s build something meaningful
If you’re a B2B founder or CMO looking for expansion that aligns with your values, let’s talk.
I work with companies that understand the best marketing doesn’t feel like marketing; it feels like a genuine connection.
Ready to expand your business? Get in touch directly, or join my newsletter for practical insights on sustainable B2B growth.