Hi, I’m Samin Ghiasi. I help B2B teams scale in France and Europe through growth strategy, lifecycle and conversion systems.

Before growth, I worked in visual storytelling and production (including projects with BBC and Spring Studios). That background still shapes how I think about clarity, audience and trust.

What I do

I’m interested in the unglamorous aspects of growth: systems that can withstand pressure (CAC constraints, privacy, trust, team capacity).

I partner with founders and CMOs to build growth that compounds:

Growth strategy and prioritisation

Positioning, channel strategy, and a measurement plan that survives imperfect attribution.

Content and SEO for durable demand

Evergreen content systems designed for both search and AI discovery, built to reduce paid dependency and compound over time.

Conversion and experimentation

Funnel diagnostics, test design, and iterative optimisation focused on the few levers that actually move revenue.

Lifecycle and retention

Segmentation, messaging, and automation that improve activation and keep customers longer.

If you’re scaling in France/EU and want growth that compounds without shortcuts, you can get in touch directly with me or join my newsletter.