I focus on data-led, sustainable growth—blending SEO, paid media, funnel design, lifecycle automation, and ethical AI. I run performance campaigns across Google, LinkedIn, and more, always aligned with long-term brand trust and value. I work with B2B and service-driven brands that want to scale with clarity and care.

Sustainable growth means driving revenue and impact in harmony, not just chasing short-term wins. It’s about aligning CAC, LTV, and retention with user trust, ethical automation, and lasting brand equity. I also consider attention, resource use, and digital carbon impact in every strategy.

GEO is about optimizing content for the future, not just for Google, but for AI models like ChatGPT and Perplexity. It means using structured data, expert-driven insights, and clear citations so your brand becomes a trusted source (not just another indexed page).

Most performance marketing is short-term and KPI-obsessed. I take a full-funnel, long-view approach: blending narrative strategy, ethical tech, and conversion thinking—while avoiding extractive tactics or dark patterns.

No. I work with any B2B brand committed to thoughtful, transparent, and future-proof growth—whether that’s climate-focused, digital-first, or simply moving toward better practices.

Every project starts with discovery and shared goals. I map clear roadmaps with custom phases: strategy, setup, experimentation, and iteration. I work hands-on or in leadership roles, adapting to your team’s needs.

I focus on insights, not vanity metrics—using GA4, heatmaps, and behavioral analytics to track real growth. Reports are actionable and tied to what worked, what didn’t, and what’s next. I use AI for testing/visibility in generative platforms and automate behind the scenes to keep systems lean.

Yes. I often serve as a strategic partner or fractional lead alongside internal or external teams. My focus is always structure, clarity, and momentum for evolving organisations.

If you value growth that’s sustainable, measurable, and aligned with long-term brand impact, we’ll likely work well together. The best way to find out is to reach out and start a conversation.

Yes. Oui. I’m based in Paris and work fluently in both French and English. Helpful for cross-team collaboration, multilingual content, and international growth.